ALLY ROSENTHAL

ALLY ROSENTHAL was born and raised in Los Angeles, California and attended the Archer School for Girls. Rosenthal continued her studies at Emory University and graduated with a BBA from the Goizueta Business School. She moved to New York after graduation to begin a career on Wall Street, working on the trading floor at Barclays Investment Bank. Six years later, when approached by CEO Lindsey Carter about the opportunity to move back to LA and work at an athleisure startup, she jumped at the opportunity. Rosenthal joined the SET team as the first full time employee when it was only Lindsey and an intern, and their office was a dining room table. Taking a role as Head of Operations, Rosenthal helped SET ACTIVE quickly grow from an idea into a major, market-leading activewear brand—her Wall Street background proving to be incredibly useful.